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Channel: ROI – New Media and Marketing
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Facebook ROI hindering ad dollars

In an Advertising Age and Citigroup study, 37.6% of marketers said that the ROI of Facebook was inferior to the ROI of other platforms such as Yahoo! or Google. Only 17.9% said it was superior.  Well...

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Great marketers are not made will an overload of data

According to research marketers are being held accountable for every dollar they spend but is that enough?  All you have to do is watch an hour of TV to realize that there are still a lot of networks...

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